Good deal.
Not so much.
The DRM-free tracks feature a higher sound quality and cost $1.29 apiece — 30 cents more than the usual 99-cent price of other, copy-protected songs at the market-leading online music store.
If available, users could upgrade existing purchases to DRM-free versions for 30 cents a song or $3 for most albums, Apple said.
So if I bought
Check Your Head by Beastie Boys on iTunes originally for $9.99 and now want to upgrade it to DRM-free versions in higher quality (that will still only work on my iPod), it will cost me a total of $12.99 when I could have just gone to Best Buy and for that same price bought a physical copy that would have real artwork, still exist after a hard drive crash, and allow me to rip it in any format and any quality that I want. Or if I was buying it for the first time, it would cost me $11.99, and as a music fan, someone who doesn't treat it as a disposable product, that extra one dollar for the physical CD allows me so much more freedom. The 99-cent per song rate makes sense as well, especially as an impulse sale, so they're really just shooting themselves in the foot with this increase.
I'm saying this as an iPod owner and as someone who like's Apple's store better than any other big digital download location, but all this feels like is a way for Steve Jobs to compromise with the record companies on higher prices. They've seen that legal music downloads haven't decreased internet piracy, so DRM really isn't stopping them from losing the sales/money. The CD market is going to bottom out in a few years pretty much regardless of anything that the music industry does, but digital downloads will in now way take off like they need to in order to continue supporting the business because there is no reason for someone who already has an album on CD to rebuy it digitally. Repurchasing of back-catologues is what fueled the initial growth of cassettes and CDs, partly due to supposed increased sound quality and the ability to take your music places, but since everyone already has all the old music they like on CD, there isn't a logical reason beyond lossless, good remastering jobs that would convince anyone to pay the same price for a file that they would have paid for something physical.