Avid Stern listener here...so my bias is evident; and I'm the first to admit that sometimes Stern does suffer from a persecution complex (or perhaps he over emphasiszes it in order to create ratings)...but that article seems more like an editorial, and unfairly takes some jabs at Stern.
As for his numbers: before Stern joined Sirius, it had 600,000 subscribers. Since Stern has announced his contract with Sirius, Sirius subscriptions have surpassed 4 million. While it would be impossible (or highly unlikely) to attribute each and everyone one of the 3.4 million subscribers; It's a fair assumption that the vast majority of the new subscribers are Stern fans (or at least as fair as the unsubstantiated assumptions in the article).
In other words, it's likely that Stern pulled 3 million of his 12 million fans over to Satellite. Not too shabby considering that Satellite is a pay service.
Moreover, the number of subscriptions is only going to grow. Within 4 or 5 years, satellite radio hardware will probably come standard in all new cars, which is the point where you will see real penetration by Satellite radio; and likely will follow a similar growth curve as cable television.
Terestrial radio is never going to go away (people will always need their free sports, local personalities, etc.); but Satellite will greatly eat into its market share.
QUOTE(MattW @ Apr 11 2006, 01:06 PM) [snapback]62214[/snapback]
When i started driving to work a year ago or so, I found it weird that I never wanted to listen to music. I don't know if it was my mood or what, but regardless of how inane either the news, NPR, or sports radio (intellectual crack) was, I always preferred it in the morning. My theory behind my personal preference is that I like feeling like I'm listening to something current, it breaks up the monotony of the routine and gives the day a feel that it's not just another forgettable day on the way to the job.
Now that I ride the el to work everyday, I don't use an MP3 player in the morning though I have one. I just like reading the WSJ or a novel everyday.
Kind of the same. I need talk on the commute too work; and music during the commute home. I think it's because music is almost like a celebration, which I don't really want on my way to the office..so talk/humour is more important.