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Television and Music

Gabe McDonough

Music And Strategy (MAS) executive producer Gabe McDonough joins Jim and Greg for a conversation about the role of music in TV commercials. Nowadays more and more musicians are selling their work to advertisers in order to increase their popularity and make some extra cash. But what does this mean for the integrity of musicians and the emotional value of their work? Gabe offers his perspective on the issue and discusses famous commercials such as the Royal Carribean "Lust for Life" ad and HP's "Do You Realize?" spot, in addition to commenting on the role of the music supervisor and the artistic nature of the modern advertisement.